Overview of digital marketing, online channels, and industry trends.
Tactics for leveraging to build brand awareness and engagement.
Strategy for creating and distributing valuable content to attract an audience.
Techniques to improve website ranking on search engines and drive organic traffic.
Paid advertising strategies on search engines and others.
Advertising strategies on Google and creating effective Google Ads campaigns.
Creating email campaigns, managing subscriber lists, and analyzing metrics.
Promote products/services through affiliate networks for revenue.
Collaborating with influencers to increase brand awareness.
Google Analytics to track, analyze, and optimize digital performance.
Creating engaging video content on platforms like YouTube and Instagram etc.
Optimizing marketing strategies for mobile users, SMS, app marketing.
Managing and improving brand perception online, social media, and content.
Strategies to optimize websites and landing pages for higher conversion rates.
Marketing strategies for online stores, e-commerce SEO and customer retention.
Creating and managing paid ad campaigns.
Developing a complete digital marketing strategy, integrating all digital channels.
Using AI tools and marketing automation for efficient and personalized campaigns.
Creating and optimizing content for YouTube to grow a channel.
Basics of Canva, Photoshop, and other tools for creating visually digital content.
Website performance, user experience, improved user engagement and SEO.
Building and customizing websites with the WordPress CMS.
Advertising on Meta platforms to reach a specific audience.
A structured learning program with 15 focused units.
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